Umbrella Magazine Issue 12
There are a slew of independent magazines targeting an every-growing male audience that has grown weary of the tired, out of touch offerings from the likes of Esquire and GQ. The realisation that men can indeed sift through a whole magazine without feeling the need to ogle some breasts has been as beneficial as it was obvious. The latest issue of Umbrella Magazine arrived on my desk last week, and it is exactly the kind of publication that is representative of this fresh wave of print-culture that refuses to dumb itself down. On first glance, Umbrella is akin to many of its peers, in that it’s stylishly designed and features an interesting cross-section of architecture, menswear and sport – no bad thing – but it was also the magazine’s broad geographical spectrum which appealed to me, setting itself apart from a number of London-centric competitors. Priced at £6, Umbrella’s considered mix of design and culture is definitely something worth checking out.
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