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The Moving Development SS15

words by Calum Gordon

The Moving Development was one of the first ever brands I featured when I started writing for TRC. Back then, the label was little more than a fledgling t-shirt brand, augmented by a few rather nice cute & sew pieces. Yet, there was an consistency in everything the brand did and, despite its relatively humble collection, it was apparent that it had the potential to grown into something even more impressive. Fast forward roughly three years and I’m pleased to say that not only was my instinct correct, but that TMD’s aesthetic has evolved beyond their tried and tested monochrome aesthetic. Simply put, Spring Summer 15 is the most comprehensive – and my favourite – collection to date from the UK-based brand.

 

Entitled ‘Dreamers,’ the first thing you will notice about the collection – if you are aware of past season offerings – is the colour… there’s a lot of it. Deep reds, chambray blues and bold safety oranges are certainly a deviation from TMD’s typical black colour scheme. Its boldness is not only unexpected but it works, and seems to suggest a brand that is growing in confidence, as it steps out of its comfort zone. What’s also noticeable is the increased prevalence of cut & sew items, which carry the brand’s signature Americana-inspired style and are executed very well. And for all its undeniable ruggedness and incredible detailing – such as reinforced seems and chainstitch embroidery – each piece is more than affordable, with shirts coming in at around £50 and jackets at £100.

 

Check out more at the brand’s online store.



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