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PUMA PRESENTS ALIFE SESSIONS IN LONDON (Re-cap)

Almost twenty years to the day after releasing the album The Infamous, East Coast heavyweights Mobb Deep played in East London venue The Laundry as part of the PUMA x Alife Sessions event in collaboration with size?. After previous events in New York featuring the likes of Raekwon and Redman, London demanded something big and there’s hardly a group more fitting than Mobb Deep to represent this partnership.

The night’s music began with UK rap project Cult Mountain. I don’t claim to understand wavey rap, and all I remember were the lyrics “It’s that 616 shit, suck my fucking dick bitch” from a track that seemed to last forever. I asked someone who does know about this lot and I have it on good authority they are the shit. I was more impressed with Little Simz, hailing from London her fully automatic lyrical style and stage presence were captivating. Both acts were decked out in Puma x Alife collection pieces as you’d expect.

With the crowd somewhat wavey and thoroughly warmed up, headliners Mobb Deep took to the stage. Prodigy and Havoc performed hardcore classics like Survival Of The Fittest, Hell On Earth, Quiet Storm and Shook Ones as well as the party crowd favourite Got It Twisted. Their energy and intensity were matched by their audience, the only lull in proceedings was when Cormega joined them on stage, with the DJ needing to download a track in order for them to spit something together. This was an impromptu appearance by the Queens native who was coincidentally decked out in an Alife jacket and had Puma on his feet. There were a lot of familiar faces in attendance, this was not an event you wanted to miss out on with a free bar for the entire evening and a hog roast provided by Pig & Rig. Puma and Alife are responsible for what was for me easily the party of the year so far.

After such a momentous evening, and having now recovered from the hangovers you can check out the second half of the PUMA x Alife collaboration, most of which was on display at the event. This drop consists of apparel and footwear, including a new two-piece track suit as well as matching shorts and sweater featuring a photo print of the famous Piranha tank that sits in the iconic Alife Rivington Street Club store in New York’s Lower East Side. Footwear includes three Trinomic silhouettes, the R698, Blaze of Glory and Disc Blaze, available now at size?.

Photos courtesy of Canoe Inc.



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