Ombré Interiors | Why Marc Newson Might Just Be Stumped.
Spoiler alert, I am one of them there lady types. Worse than that, I’m a lady type with a relatively long, mildly glossy mane. It doesn’t compete with that pretty pooch Lassie’s enviable lengths, but my boyfriend has given the green light to being seen with me in public, so progress has clearly been made from my teenage mop (within which, witnesses have suggested, actual birds genuinely nested).
But I digress, what I will say is that I am more than a little familiar with ombré. It has graced the perfectly preened crowns of celebrities galore, as well as masses of us lowly common-folk, for well over a year now.
As demonstrated by a plethora of beautifully trend indulgent interiors, styles regularly translate from fashion and beauty to art and design. However, until the ever gloriously glossy Elle Decoration landed on my desk this morning (with a thumping weight not seen since my days as a brutally violent older sister), I was entirely unaware that ombré had made the journey from transient box-dye adventure of the experimental teenager to the cream of the interiors retail crop.
It is only logical really. Traditionally classic brands such as Ercol and Minotti are grasping, with a significantly intensified sense of urgency, for keys to a door behind which is kept their next significantly wealthy demographic. With online media platforms providing the social insight of a microscope pointed at Google maps, the young, beautiful and wealthy are no longer only classified by their height weight and education, but by their choice of interior stylist, the elegantly crafted tale behind their furniture and the source of the curtains they hide behind.
Consequently, designers are striving for trends that transcend platforms and are relatable to those who haven’t spent thirty-five years dedicated to their loyalty for a particular architect or designer. Show Kendal Jenner a classically elegant B&B Italia sofa next to the fantastically functional, yet stunning, 2014 Dandy sofa from RODA and it’s likely that she’ll experience, understandably, an entire lack of mental fireworks. However, show her the original Ercol benches next to the brand’s contemporary same product update, featuring a variety of ‘dip-dye’ finishes, and she’ll subconsciously recognise a movement in the design market, a progression of more youthful trends and, most significantly, she will relate her own taste in ombré hair to the equally lovely ombré surface.
Yesterday Dezeen published an interview where, market leading industrial designer, Marc Newson accused the design industry of being ‘really pathetic’ and threw heavy criticism in the direction of designers and brands navigating furniture fairs such as the biggest, Milan. (Where I will be in two weeks, at my brand’s €1 000 000 collection preview)
Well Mr Newson, Ercol have managed to re-birth century-old furniture designs in a way that can build a relationship with Kendal Jenner’s hair (and Amex card) based on relative trends, so I suppose the real mystery lies in my next question:
Marc Newson, where are you going wrong?