Nixon Surf Challenge

Nixon do really nice, durable watches, but we all know that since we’ve featured them on here several times. What keeps us posting about them, however, is all the other cool shit they do, usually within the fields of surf and skate. The Nixon Surf Challenge, for example, not only supports an often-underfunded sport, but also provide us with cool four minute videos like this. Having grown from a small get together of riders into something rather more significant, the event underlines Nixon’s commitment to the cultures they are involved in – instead of just leeching, like so many others do.

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