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Jimmy Sweatpants x a number of names*

jspanonContinuing with their slew of niche collaborations for their fledgling Soho store, a number of names* present their latest co-branded effort with former ICECREAM skater Jimmy Sweatpants. Acting as the world’s only stockist of the LA-based brand, anon* store have created a custom marl grey sweatpants complete with their trademark blue accents in the form of pocket bags. On top of this, they are the only place in the world where you can get your hands on these tie-dye sweatpants, which are one of the best things we’ve seen in a minute.

Anon* founded Craig Ford gave me the lowdown on the collaboration in a recent interview with him. Here’s what he had to say on the collab: “I hadn’t worn sweatpants since I was 11 or 12. I thought it had always looked quite sloppy. But last summer I was hanging about with the guys from LA, like Greg Lucci (Gourmet Footwear) and Jimmy (Sweatpants) and thought the way that they wore it looked really smart. They were wearing them with some really expensive designer shoes and an expensive Comme des Garcons down shirt and it just looked amazing.”

For Ford, sweatpants are the perfect antidote to much of the sartorial stiffness within his industry: “Everyone my age in my industry wears chinos or jeans turned up short with a pair of fucking brogues. So for me, it was almost punk-rock to wear a pair of sweatpants and I started wearing them religiously with an oxford shirt”

Check them out here.



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