Good Measure Go Down The Dogs

There are few emerging brands in the modern marketplace who fail to present themselves as a “lifestyle” brand, each one wishing to distinguish themselves and create an entire aesthetic that consumers can buy into. Thus, there is something inherently charming about Good Measure, the English-based sweatshirt brand, in their unwavering focus towards their output. Conceived with one idea in mind; to create the “perfect” sweatshirt, Good Measure has cut through much of the industry bullshit and presented a simple, authentic vision. They are the antithesis to “fashion” brands and yet, ironically, they have the basis of a brand which many will gladly buy into. Here, we see their recent editorial which, again, is honest, relatable and markedly different to the majority of their peers. There is a considerable British market for quality, considered product – largely stemming from the nation’s history of sartorial subcultures – but few are capable of engaging with this enclave without bad terrace cliches. Good Measure, thankfully, are one of the exceptions.

Photography by Percy Dean 

One Response to “Good Measure Go Down The Dogs”

  1. Angela Turkington says:

    Good Measure give good sweatshirt. Done.

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