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Forty Percent Against Rights

I don’t think I’ll ever quite work out my infatuation with brands hailing from Harajuku and why they aren’t held to the same standards as those from Italy, for example. What might seem a bit Wolfie Smith for a British brand – if they were to brand a t-shirt with anarchist slogans – is in my eyes, totally acceptable and even cool for the WTAPS off-shoot, Forty Percent Against Rights. Why does Luker – the Neighborhood sub-brand – not boil my blood with its often clumsy appropriation of Mod or Skinhead culture? It just doesn’t. Fashion is fickle and if you’re looking for some sort of unyielding consistency when it comes to a strange combination of aesthetics and context, then you’re in the wrong place. But hey, at least we’re honest about it – you get the same in politics but it’s dressed up as something else.

I digress. FPAR is the brainchild of Tetsu Nishiyama and largely focuses on the beauty of type and screen printing. I guess it is this homage to DIY t-shirts, grassroots politics and the propaganda-led aesthetic which appeals to me. I don’t believe FPAR is a political agitator under the guise of a brand – or that it even is particularly anarchist – but it combines a series of reference points which, to me at least, hark back to an age where we go through a degree of political self-discovery. Over time, many of us mellow, but it is those pivotal, and often provocative stages, which help shape us and the world around us. Why not celebrate that? Even if we now have a mortgage and work for “the man.”

As we touched on earlier this week, Goodhood’s new store is hosting a number of seriously cool events, including this collaborative space with FPAR. This is the first time the brand has been available outside of Japan and the collection will include a t-shirt exclusive to the London retailer. Available on the 25th of September.

 



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