Cozy Boy Swag Ain’t Dead

From about 2012 the idea of fashionable loungewear has been on the rise. Slim fit jogging bottoms, premium fleece sweatshirts and even leather joggers have moved from athlete’s wardrobes and roadside loiterer’s bodies to offices, formal venues and even runways. We can’t mention the Cozy Boy movement without paying dues to the late great A$AP YAMS who championed the campaign by only ever been seen in trackies, bathrobes and what resembled his pyjamas.

So why are we talking about pyjamas? Because Nike have been throwing around their tech fleece material around a whole lot recently. Their super light, super comfy, super durable, super duper soft fabric has been used on Nike’s clothing for years so it’s no surprise it’s made it’s way to footwear.

Gracing a host of Nike’s most famous silhouettes, the Presto and Cortez have already donned the tracksuit textile. The most recent drop features the Air Huarache, the Internationalist (for women only *sad face emoji*), the Juvenate (also for women only) and arguably most notably the Roshe One. If none of the colourways take your fancy though the tech fleece material is also now available on Nike iD. So get customising, get comfortable but whatever you do don’t wear these in the rain.

Sam Arojo

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Maria Falbo of Copson London