Bedwin And The Heartbreakers Pop Up Launch

Things are better in Japan, aren’t they? You’ve got Instagram, you know as well as I do that their jeans are better, they can’t half take a bespoke photo of a flat white in the middle distance and they had the bucket hat thing on lockdown long before the long, hot summer of 2014.

In all seriousness though, they’re mustard at doing clothes, the Japanese…

Bedwin & The Heartbreakers, as well as having a name that sounds like the band Alex Turner wishes he was in, are a brand that exemplifies this prowess in the field of making really, really good garments. Their unique spin on Americana has been turning heads in the trendier corners of Britain for some time now and thanks to the equally talented folks …people at Folk, you can experience their stuff live, in real-life, up close and personal at a pop-up store

Bedwin & The Heartbreakers’ A/W 2014 collection takes inspiration from The Breakfast Club – a film that if you haven’t seen, you should pretend you have on dates. OK? – and is, frankly speaking, wonderful. Premium fabrics, varsity inspired, loads and loads of shades of blue. Button down collars in all the right places. Ticks all the #menswear boxes.

We headed down to Folk’s store at Truman Brewery on Thursday night drank lots of Jura whisky and chatted to the super-smart people from a number of names* who have made this all possible. They said that the pop-up is open until the end of the year, and that you should go down and have a look for yourself.

Words by Daniel Sandison 


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