Authentic Fake: A Trend You Made Up



You can’t sit with us. But do you really need to?

I used to loathe the insane snobbery and smug self-righteousness that came with my professional counter-parts. But I’ve found something I think I detest even more.

Brand me blinkered and brainwashed, but there is something repugnant about the client who trots off to their interior designer, gets floor plans, dimensions, fabrics, their nose blown and their arse wiped and then cavorts off into the fifty shades of grey markets of the continent, only to return, nineteen months later, with a faulty ‘authentic’ piece they miraculously acquired. Not only are they brashly expecting you to repair it, but also to kindly avoid mentioning that they could never actually afford the original and bought a copy from a smooth talking, mystery bathed salesmen named Ricardo, the poster boy of hacksaw wielding teenagers and illegally ripped versions of SolidWorks globally.

Before you start thinking that your designer, retailer or even little old me might just be bitter because we wasted hours of our time and created something unique and personal to your needs, only to have a greasy salesman smear it in the face of design integrity past (which we’re absolutely not mad about at all), it’s actually a more socially distorted point that aggravates the mental itch.

Despite the growing presence of design indulgent, but more financially accessible, brands such as Loaf, Made and Oka, or the brilliantly marketed high street collaborations promoted by Ercol, Tom Dixon and many other signature design houses, consumers are still choosing to focus on cheapening their interior’s integrity by dipping into the world of unlicensed production and under the table procurement rather than approaching attainable design and using their supposed creative talent to create from what is within reach rather than imitating the unattainable and forging a faux-luxury.

Colour me the optimist, but could we perhaps halt the insults poured upon our high-end manufacturers, talented designers and interior specialist’s intelligence and draw a line under the heading of magazine articles crassly titled, ‘Luxury for Less’.

Rather than attempting to construct your very own narcissistic reflection of Versailles (looking at you Kimye) maybe we could re-ignite the flame of ‘good design’, starting with the veins branded socially appropriate, fit for purpose and contextually considered?

Just a thought.

Leave a Reply

Black Scale
2012 Domaine Corsin Pouilly – Fuuissé